Ralph Borrello

Thanks to all of you, our clients, for welcoming me to my new role as leader of BB&T Wealth. I’m excited about my new role and our efforts to enhance the services we offer you. One reason for my excitement is the improvements we have made to our BB&T Perspectives magazine. Welcome to our newest issue, and let me share some of these improvements with you.

In our last issue, my predecessor introduced our new name, BB&T Perspectives. I’m glad to have the opportunity to unveil our new digital edition, BBTPerspectives.com. It offers the same magazine you’ve enjoyed for years — but is now accessible on all your electronic devices. BBTPerspectives.com gives you access whenever you want, wherever you are.

Along with greater access, our digital edition also offers richer content than ever. With a click, you can link to more information and videos related to the articles. For example, in this issue you will enjoy learning more about our featured client, C.F. Martin IV, CEO of C.F. Martin & Co opens in a new window. There is far more for us to share about this fascinating, nearly 185-year-old company than we could include in our article, so you can visit MartinGuitar.com opens in a new window direct from the digital issue.

We are also introducing a new Market News opens in a new window section, available only in the digital edition. In this section, you will find timely insights and analyses of news and trends affecting the markets. Given the speed of change in the world, we felt it was important to give you in-depth insights from our experienced market analysts as those changes are occurring.

Please visit BBTPerspectives.com and explore these changes for yourself. I hope you enjoy the added information and access. And as always, the articles of our current issue are designed to give you entrée into financial information from our subject matter experts, insightful lessons from our leadership professionals, life experiences from our own BB&T leaders and exposure to clients, like you, who have accomplished so much.

Ralph Borrello
Manager, Wealth Division