David Fisher
Manager, Wealth Division

Welcome to the inaugural issue of Perspectives magazine, formerly BB&T Wealth. As I mentioned in earlier issues, we at BB&T continually gather input from our clients and assess how we can keep you better informed. The most recent outcome of that ongoing assessment is the decision to refresh the name of the magazine to better reflect your interests. You told us that you value insights from BB&T subject matter experts on a range of financial topics, features about other BB&T clients – their experiences and life lessons, and topical information that offers suggestions about relevant issues to help you achieve your life’s goals.

In our view, the message you were sending is that you value perspectives from sources you find interesting, informed and insightful. With that input, we decided to change the name of the magazine to Perspectives as an appropriate way to acknowledge your direction to us.

In addition to the name change, you will soon have the opportunity to access the magazine digitally. Just as we’ve offered you more digital access to banking information and your accounts, you will soon have the ability to read Perspectives and access additional in-depth information online.

Speaking of new perspectives, I’d like to take this opportunity to announce my retirement. It has been my honor and pleasure to lead BB&T Wealth over the past nine years. I have appreciated every opportunity to hear from and meet so many of you, and learn how you feel our BB&T Wealth associates have helped you achieve a brighter financial future.

I believe your experience with BB&T Wealth will continue to be positive and rewarding under the leadership of my successor, Ralph Borrello. Ralph is an exceptional leader, knowledgeable investment manager and true client advocate. He joined BB&T in 2010, and has more than 29 years of financial services experience. While it is hard to leave so many good friends – clients and associates – I’m confident that Ralph will bring the perspective and energy to make your financial future even brighter.